One online channel for every way to buy a Volvo

Automotive

About

Motors Club is the online marketplace of a Volvo retail network in Italy, with showrooms in Modena and Reggio Emilia. It lists new, used and commercial vehicles and lets buyers purchase outright, finance through Findomestic, subscribe or lease, all in one journey. The project was delivered together with the dealer group’s digital agency, Social Cities.

Client Review

Review

A real professionist, always ready to help our resident team. It’s a pleasure to work with

2 showrooms

Modena and Reggio Emilia online

3 vehicle types

New, used and commercial

4 buying options

Purchase, finance, subscribe, lease

Findomestic

Financing inside the journey

Favorites

Shortlist vehicles to compare

Challenge

Volvo buyers had no single online channel covering new, used and commercial vehicles alongside financing, subscription and leasing. Each showroom’s stock and offers had to be found separately, and buyers interested in modern ownership options often had to call or visit just to compare them. For the dealers, that meant leads lost to competitors with smoother online journeys and more staff time spent answering basic questions.

Solution

We worked with the dealer group’s agency, Social Cities, to bring every way of acquiring a Volvo into one online experience.

Discovery & Strategy

Mapped purchase, financing, subscription and leasing journeys
Structured listings for new, used and commercial vehicles
Planned showroom pages so buyers reach the right dealership

Design & Engineering

Built the marketplace frontend in Angular with a Django and PostgreSQL backend
Built vehicle listings, detailed vehicle pages and favorites
Integrated Findomestic financing into the purchase journey
Added taxation information and customer feedback pages
Built Modena and Reggio Emilia showroom pages with Leaflet maps
Built a car list with filters across all vehicle types
Added a thank-you confirmation page after inquiries

Compliance

Added cookie and privacy policy pages for Italian visitors

The Results

Outcome Summary

Motors Club moved a Volvo dealer group’s retail model online, with three vehicle types and four ownership options in one place. Buyers get a simpler path from browsing to buying, including Findomestic financing, and the Modena and Reggio Emilia showrooms now share one modern retail channel instead of separate, harder-to-compare listings.