Turning a catalog into a community
E-commerce
About
Dolci Si Diventa is the Italian baking brand and online community of Eridania. Its site combines an online store with recipes, dessert ideas, contests and a membership program for home bakers. The site is run by Social Cities, the German digital agency behind the project, and TAK Devs delivered its community features and key pages.
Client Review
Review
It was a pleasure to work with him. Very professional guy, ready to help us in a very emergencial situation. He achieved correctly the tasks assigned with a fast project onboarding.
4 community tools
Membership, contests, quizzes, rewards
4 pages
Rebuilt fully responsive
Recipe filters
Bakers find recipes faster
Fast onboarding
Productive quickly on the existing codebase
Profile page
Complete member profile delivered
Challenge
Eridania needed Dolci Si Diventa to sell online without losing the community and craft identity that drove customer loyalty. A plain product catalog would have turned loyal home bakers into one-off buyers and weakened the brand. The agency running the project needed those features built fast, because the brand’s plans could not wait.
Solution
TAK Devs took ownership of the community features and the pages that mattered most to the brand, onboarding quickly onto the agency’s existing codebase.
Discovery & Strategy- Onboarded onto the existing Angular and Django codebase quickly
- Prioritized the highest-traffic pages for a responsive redesign
- Planned community features around the brand’s baking identity
- Built an exclusive membership program for the online store
- Built contests, quizzes and a rewards points system
- Built recipe filters across the dessert ideas section
- Delivered a complete member profile page
- Rebuilt 4 key pages to work on every screen size
- Delivered work in focused releases the agency could review quickly
- Supported fixes after each release
The Results
- Online store and baking community delivered as one experience
- Rewards points give members a reason to return
- 4 community tools: membership, contests, quizzes, rewards
- 4 key pages rebuilt for full responsiveness
- 3 content sections: contests, how it works, dessert ideas
- Recipes easier to find through dedicated filters
Outcome Summary
Dolci Si Diventa turned a product catalog into a community that home bakers come back to, through membership, contests, quizzes and rewards. TAK Devs delivered the community features and key pages on a tight timeline, and the brand kept its traditional, craft-led identity online.
The Technology That We Used
Angular
Django
PostgreSQL
HTML5 & CSS3
Responsive Design
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